Unleashing the Potential of AI: Investigating Cutting-Edge Technologies That Are Transforming Businesses


  • Hanane ALLIOUI ESCA Ecole de Management, Morocco
  • Youssef Mourdi Poly disciplinary Faculty of Safi, Cadi Ayyad University, Morocco


Artificial Intelligence, Business Strategy, Management, Information Technology, Machine Learning


The integration of AI has ushered in a new era of enhanced reliability in digital offerings, optimization of supply chain processes, and real-time access to invaluable data and analytics. Companies stand to benefit significantly as they employ AI to reduce lead times, uncover fresh customer insights, revolutionize customer service standards, and deliver unparalleled personalized experiences. This paper strives for excellence in its quest to bridge the knowledge gap and facilitate the successful assimilation of AI into business planning. By conducting a rigorous literature analysis and synthesizing contemporary methodologies and frameworks, it brings to the fore the potential advantages, challenges, and untapped possibilities. Moreover, this study delves into future research prospects, empowering businesses with the requisite knowledge and strategies to harness the full potential of AI and achieve unparalleled success in the dynamic and competitive world of business.


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Author Biography

Youssef Mourdi, Poly disciplinary Faculty of Safi, Cadi Ayyad University, Morocco




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How to Cite

ALLIOUI, H., & Mourdi, Y. (2023). Unleashing the Potential of AI: Investigating Cutting-Edge Technologies That Are Transforming Businesses. International Journal of Computer Engineering and Data Science (IJCEDS), 3(2), 1–12. Retrieved from https://ijceds.com/ijceds/article/view/59